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Top 3 Reasons You Need to Use Video Marketing in 2022 to Generate Sales

The use of video marketing is exploding and is becoming a bigger piece of every business’s marketing strategy. In fact, 87 percent of marketing professionals use video as a marketing tool. But with everyone implementing video marketing, how can you stand out? We’ve gone the extra mile to lay out what video marketing is, why […]

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Your Business As “The Hero” in the Customer’s Story – Why You Must Have A Brand Archetype

Changing with the times is vital for all companies, but especially for B2B companies. The marketing world is changing every day and businesses that fail to embrace change can easily fall behind. In today’s marketing world people want brands to connect with them on a human level. To do this, and highlight your brand’s personality, you

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7 Tips for Developing a Successful Marketing Budget in 2025

Setting a marketing budget is crucial, whether you’re beginning your first marketing budget or trying to determine what you can improve from your last one. In this article, we’ll break down what a marketing budget is and provide helpful tips to ensure your marketing budget is a success.  What is a Marketing Budget? A marketing

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