Tools & Tips

For B2B suppliers, bringing in leads is just the first step—getting those leads to convert is where the real challenge begins. Many suppliers rely on email, phone calls, and basic follow-ups, but with long sales cycles, multiple decision-makers, and competitive industries, manual outreach alone isn’t enough.— That’s where multi-channel marketing automation comes in. Instead of […]

Bringing in leads is only half the battle—the real challenge is getting them to convert. Many B2B suppliers struggle with long sales cycles and hesitant buyers, and without a strong lead nurturing process, potential customers slip away before making a decision. The problem? Most leads aren’t ready to buy right away. Without proper nurturing, they

Generating B2B leads isn’t easy—if it were, every supplier would have an overflowing sales pipeline and a stress-free quarter. But the reality? Many suppliers find themselves scrambling for leads and relying on outdated tactics that no longer work. You might be investing in cold calls that go unanswered, sending emails that end up in spam

Lead generation isn’t what it used to be. Gone are the days of endless cold calls, hoping that one or two prospects actually pick up. We’re in a digital-first world, and AI is reshaping how businesses attract, nurture, and convert leads. And let’s be honest—if you’re not using AI yet, you’re already behind. But don’t

A successful sale starts with effective lead follow-up. When it comes to the sales process, many summarize it as a straightforward cycle: contact, qualify, nurture, and close. While that’s an easy way to think about it, experienced salespeople know there’s much more beneath the surface. One often overlooked but critical aspect is lead follow-up. While