VoIP services have become the dominant communication tool for most businesses. With more features for cheaper prices, VoIP services offer companies a lot of value. Much like other products, there are also resellers and white-label versions of VoIP services. Are these services good? Can they provide real value for a customer over a private seller of proprietary hardware/software? Yes! In fact, there are some very competitive incentives for using a VoIP reseller. Here’s how:
What are VoIP Resellers?
A VoIP reseller is a company that resells a suite of products (in this case VoIP communications) from an established brand under that new company’s brand. Most of the time, a company will sign under a reseller program, such as signing under net2phone’s program, and then selling those products under their own brand.
VoIP resellers work by forming partnerships with wholesale VoIP service providers. These providers supply bulk services at a lower cost, which resellers mark up and sell to their clients. The mark-up covers the reseller’s charges and produces a profit. However, it is more than just buying and selling. Successful VoIP resellers provide value by bundling additional services, delivering customer support, and providing tailored solutions to specific client needs.
Common Features VoIP Resellers Offer
- Calling/Video/Text messaging
- Mobile applications to manage messages on the go
- Voicemail to email
- Auto-attendant
- Call routing
- Call waiting music
- Softphone
- Call recording
- Call forwarding
- Phone Security
- And more!
Why Customers Would Use VoIP Resellers
VoIP resellers may not seem like the best option at first, however, there are many benefits to using resellers that businesses should consider.
More Customized Solutions
One of the best parts about using VoIP resellers is the ability to partner with different services for lower prices. VoIP resellers frequently have the ability to design customized packages that suit specific demands across different sectors. This means that they can supply a variety of services that may not be offered in conventional bundles from direct providers. A company could have multiple services housed under one plan and receive more for your money. Some resellers specialize in specific industries, providing solutions adapted to the specific demands of sectors such as healthcare, education, finance, and others.
Special Pricing
VoIP resellers can offer different pricing than some direct sellers. This is because they often buy products or services at a wholesale price and then mark them up. However, when they combine services, you may be able to receive special pricing for those services that would be cheaper than using 2 different direct services. Because of the purchase volume of these resellers, they can buy their products at lower prices in bulk and pass those savings down to the customer.
Local Support
Unlike larger providers, resellers can provide more localized and tailored customer service with dedicated support teams that understand each client’s unique setup and needs. Local brands may also better understand state and local laws that may affect how you can use VoIP services.
Expertise
Resellers typically have in-depth knowledge about the services and products they offer. This is crucial for providing that much-needed support. A company has one point of contact when trying to implement multiple systems or products when bundling VoIP services with something else. Companies don’t have to communicate between multiple services to integrate into your business.
Turnkey Solutions
Because resellers are buying products from other sources and reselling them, they are most likely looking for solutions to sell that can be easily implemented. These offerings can be just what companies are looking for when trying to find a VoIP that is easy to set up and implement.
5 Best VoIP Resellers Platforms
Net2Phone
Net2Phone is a comprehensive partner program designed for technology service providers that want to extend their capabilities, improve client happiness, or enter new markets. The program is designed to diversify its portfolio with UCaaS and UCaaS platforms and maximize earnings through industry-leading spiffs and lifetime residuals. Some key features include:
- Dedicated Support: Net2Phone offers companies unparalleled support and access to help companies sell these white-label products.
- Marketing Services: Includes sales material and co-branded material.
- Ongoing Training: Continuous training in sales best practices, product feature sets, and technology so you are always up to date on the latest changes.
- Demo Accounts and POCs: Demo accounts to showcase features and services
- Compensation Structure: Industry-leading spiffs and residuals, with the ability to customize solution pricing.
- Industry-leading Communication Tools: You’ll have access to some of the most comprehensive communication tools on the market with some of the best support.
The program provides a dedicated team for each partner, which includes channel managers, solutions engineers, and marketing teams, ensuring that partners have all of the resources they need to succeed. Net2Phone, with over 30 years of industry experience, offers a proprietary platform and an in-house development team to produce customized communication solutions.
SherWeb
Another common option for companies to turn to is SherWeb with their tailored approach to how they help clients. SherWeb actually has several different models for when you work with them:
- White label
- Cobranded
- Advisor
These different types of partnerships allow for greater or lesser input from SherWeb. One of the biggest advantages that SherWeb has over other competitors on this list is that it has more products that it can offer across different sectors. Companies looking to bundle services for clients can seek products across:
- Communication
- IT Infrastructure
- Cyber security
- Recovery solutions
- Business apps
This means you could theoretically offer telephony products like cloud PBX and Veem Cloud Backup to save all communications. If you are looking to shop for multiple services other than just VoIP, SherWeb can be a great option for you.
Viirtue
With over 200+ integrations into their VoIP system, Viirtue could be the communication tool that has some of the most flexibility on this list. Viirtue offers a white-label program that allows businesses to rebrand and offer top-class communications and productivity tools as their own. Viirtue is focused on automating part of the reseller process so companies can grow quickly and with ease. Some of the key features you can expect under Viirtue:
- Custom Branding: Viirtue offers custom and tailored branding for the companies that choose to partner with him.
- Expansive products to sell: Includes VoIP, UCaaS, mobile app, video conferencing, call center tools, fax to email, and Microsoft Teams integration.
- Proprietary Quote-to-Cash System: This feature makes it easy to take a quote and turn it into cash almost instantly.
- Residuals commissions: Viirtue offers a referral program that pays a residual commission on new referrals each month.
- Channel partner program: Alternate partnership program in which you have more guidance.
So why use Viirtue? Not only are there multiple partnership programs but you’ll also gain access to products by some of the top phone providers like Grandstream, Poly, Cisco, and others.
RingLogix
RingLogix is another top VoIP reseller that claims to be “everything you need to run a VoIP business.” If that’s what you need, then RingLogix has VoIP figured out for you with its white-label products. Key tools that make RingLogix a good option include:
- Integrated White Label Quote Tool: Improves sales while tracking productivity by allowing clients to accept quotations and sign up online under your brand.
- On-Demand Service Activation: Allows for the establishment of clients and the activation of services in minutes, with the possibility for automated processing via quote activation.
- Integrated Automated Billing System: Invoicing is simplified with features such as monthly subscriptions, long-distance call invoicing, VoIP tax calculations, PDF invoice delivery, email notifications, and automatic suspension for nonpayment.
While these benefits certainly make RingLogix a valuable reseller of VoIP, they also have a robust set of products they offer such as:
- Cloud-hosted phone system
- Microsoft Teams
- Enhanced faxing
- Hosted call center
- SIP trunking
And coming soon
- Communication APIs
- Video conferencing
Skyswitch
Skyswitch offers a reseller program focused on white-label UCaaS (Unified Communications as a Service) products and services. You’ll gain access to a platform of products and services that will empower most businesses whether they are in-person or remote. Some of the top reasons to use Skyswitch include:
- Comprehensive White-Label Features: Offers a range of features like contact center, business SMS, virtual fax, video collaboration, call center, voice API, and Microsoft Teams connector.
- Reliability: Skyswitch boasts a 99% uptime for its services and products, meaning that you can ensure your clients have communications when they need it.
- Automated Quote-to-Cash System: Like others on this list, they have an automated system for efficient billing and customer management.
- Volume Pricing Benefits: Access to volume pricing from carrier partners, enhancing the profitability for resellers.
Businesses should explore the Skyswitch reseller program because of its combination of technology, service, and profitability. The program’s extensive UCaaS platform enables resellers to offer a diverse range of communication services under their own brand, making it a compelling offering for customers.
Looking for a B2B Partner
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