So, why choose 360Connect over other lead-generation methods? When comparing 360Connect to other lead-generation methods, our unique approach stands out from traditional methods like Cold Calling, PPC, SDR, and SEO because we provide what they can't: a company focused on YOUR success. That's why we created this 360Connect Lead Generation Comparison blog to highlight how we stack up against the options you are currently considering.

In the world of B2B lead generation, finding the right method to generate high-quality leads can be challenging especially when it seems like everyone has the "secret" to your lead generation problems. Well, at 360Connect, we know there is no secret, just hard work and a dedicated team. We pride ourselves on connecting suppliers with high-quality leads efficiently and effectively.

However, we understand if you're still on the fence regarding what we offer compared to other lead gen methods, so let's set the record straight. Take a look at how our approach compares to other lead generation methods like Cold Calling, PPC, SDR, and SEO.

Who is 360Connect?

Before we get into the comparison, let's give a brief overview of who we are and what we do for our suppliers. At 360Connect, we're experts at connecting suppliers with high-quality leads requesting quotes for your products and services. We source high-quality, true-intent prospects and deliver them directly to you daily. Here’s what makes 360Connect the go-to choice for lead generation:

• True-Intent Leads: 360Connect generates thousands of verified leads monthly looking to purchase your solutions.
• Great ROI: Our clients typically receive $15 in revenue for every $1 invested.
• New Opportunities: We help you add new sales revenue by introducing new prospective clients to your company.
• Dedicated CSM: Our Client Success Managers deliver one-on-one coaching & support to help you sell.

360Connect Lead Generation Comparison

Let's take a closer look at how 360Connect stacks up against other commonly used lead-generation methods.

Cold Calling

Cold calling (also known as the task every salesperson dreads) is the lead generation method of sales representatives reaching out to potential customers who HAVE NOT previously expressed interest in their products or services. As the name implies it involves making unsolicited phone calls to individuals or businesses to pitch a product or service.

This method can be appealing due to its low initial cost and the direct approach to reaching prospects. However, it's often a numbers game, requiring a high volume of calls to achieve any meaningful results.

To put it simply, for suppliers, cold calling can be a double-edged sword. On the one hand, it's a low-cost solution, but on the other hand, it's a high-risk investment. In addition, it often includes rejection, wasted time for sales team members, and the lead quality varies significantly. While some calls might connect you with genuinely interested prospects, many will likely end in rejection or disinterest, making it a less reliable method for long-term success.

• On average, cold calling has a success rate of 2 percent. 

360Connect vs Cold Calling: Unlike cold calling, 360Connect provides high-quality leads who have shown interest in your product or service. In addition, our leads are verified, saving you time and reducing the risk of wasted effort.

360Connect Lead Generation Comparison - Cold Calling

Method	Cost	Risk	Lead Quality	Time & Effort
Cold Calling	Low	High	Varies	Time-Consuming

PPC

Another popular lead generation method is pay-per-click (PPC). This process includes businesses paying for each click on their online ads. With PPC you can place your ads directly in front of targeted audiences based on keywords, demographics, and other criteria. In general, it sounds like a great idea. However, while ideal, the cost can add up fast, especially if your campaign isn't optimized correctly.

Yes, PPC offers fast results, but it also comes with a high level of risk. You might end up spending significant amounts of money without seeing a corresponding return if your targeting is off or if your ads don't convert.  The lead quality can also vary greatly depending on how well your ads are tailored to your audience. While PPC can be effective, it requires careful management and a solid understanding of digital advertising to avoid costly mistakes.

• In 2019, 25.8% of internet users blocked ads, a figure expected to grow, meaning even more paid ads will never reach their audience.

360Connect vs PPC: Compared to PPC, 360Connect offers a more predictable and stable lead generation solution. Our leads are verified and come with a clear intent to purchase, providing you with a consistent and reliable source of high-quality prospects.

360Connect Lead Generation Comparison - PPC

Method	Cost	Risk	Lead Quality	Time & Effort
PPC	High	High	Varies depending on the targeting	Setup time & ongoing management

SDR

Now, let's get into the lead generation method commonly turned to, Sales Development Representatives (SDRs). An SDR takes care of the tedious task of prospecting and funnels qualified leads further down to more developed sales executives who are focused on closing. 

While SDRs can be valuable, they may not be the best option for businesses looking to save money and expand. SDRs can come with high costs. Hiring, training, and compensating SDRs can be expensive, and the process of managing an SDR team requires significant resources. Additionally, the quality of leads can vary depending on the SDR's skills and the effectiveness of the outreach strategy.

Overall, for most business owners, hiring SDRs is a great and trusted method. But, you're likely here because you're looking to grow and expand your lead quality and volume. If that's the case, then think of this famous quote: "If you keep doing the same things, you'll end up getting the same results." So, if you want to get to the next level, an SDR may not be the method for you. 

• SDRs often quit after 4 or 5 attempts, falling way below the average of 8.2. (Source: Medium)

360Connect vs SDR: 360Connect eliminates the high costs and resource demands of managing an SDR team. Our service delivers high-quality leads without the need for extensive training and ongoing management.

360Connect Lead Generation Comparison - SDR

Method	Cost	Risk	Lead Quality	Time & Effort
SDR	High salaries & commissions	High	Varies depending on sales experience.	Hiring & training reps

SEO

Search Engine Optimization (SEO) is a great tool used to improve brand awareness. It involves optimizing your website to rank higher on search engine results, letting you get directly in front of those searching for your solutions. While only three letters, SEO encompasses keyword research, link building, metadata, content marketing, and more. 

In no way would we ever tell you not to incorporate SEO into your lead generation strategy; it's a great tool. And that's what it's meant to be, a tool. SEO is not a quick fix, and results can take months to materialize. It's a long-term investment that requires ongoing effort and expertise to maintain and improve rankings.

For suppliers, the benefits of SEO are clear: increased visibility, higher website traffic, and the potential for high-quality leads. However, the journey to these benefits can be costly and filled with challenges. Mistakes in your SEO strategy can lead to wasted time and resources with little to no return. Additionally, SEO is subject to frequent changes in search engine algorithms, which can impact your rankings and lead quality.

• It takes three to six months for SEO to start showing results. 

360Connect vs SEO: While SEO takes time and continuous effort to yield results, 360Connect offers immediate access to high-quality leads. 

360Connect Lead Generation Comparison - SEO

Method	Cost	Risk	Lead Quality	Time & Effort
SEO	Varies	High	Varies depending on the ranking	Takes a long time to see the results

360Connect

As you can see, compared to the methods mentioned above, 360Connect stands out with its unique approach. Our service is designed to offer a streamlined, efficient way to generate high-quality leads. Unlike the high costs and uncertainties associated with Cold Calling, PPC, SDR, and SEO, 360Connect provides a solution that delivers quality results.

With 360Connect, you benefit from a great return on investment, new sales opportunities, and dedicated support from our Client Success Managers. Our approach helps you get the most value from your lead generation efforts, making us the best option for suppliers looking to grow their business.

Method	Cost	Risk	Lead Quality	Time & Effort
360Connect	Low	Low	High	Go Live Quickly

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Final Thoughts on 360Connect Lead Generation Comparison

While there are several methods to generate leads, 360Connect offers a unique combination of low-cost, low-risk, and high-quality leads that stand out from the rest. Our approach helps to ensure that suppliers get the most value and effectiveness from their lead-generation efforts. 

Grow Your Business with 360Connect

Ready to take your business to the next level? 360Connect provides the leads and support you need to succeed. Become a Supplier today and let us help you reach your sales goals.